I recently had a chance to chat with Jen Gurecki, founder and CEO of Coalition Snow, and to try out one of their snowboards in Mammoth, California. I have admired this companies’ products and mission since I first heard about them, but after riding one of their boards, and getting an inside look at how the company was created and the people behind the brand, I am even more impressed.
Jen has been skiing and living in the mountains for 20 years now, and is incredibly passionate about snow sports and the mountains. She originally grew up near Phoenix, but since moving to Flagstaff for college, she has lived in the mountains ever since. Jen wholeheartedly loves the snow and lives for those epic fresh powder days on the mountain.
Where did the idea for Coalition Snow come from? Continue reading
Fit To Wander 